Here's where the money was.
Two businesses. Both asked for more leads. Both were already losing more than any ad campaign would bring in.
Case 1: $580k a year leaking out of a wellness clinic
They wanted about 30 new patients a month from ads. They were already getting that without ads. The bucket was leaking.
| Leak | USD |
|---|---|
| Half of new patients never come back | $137k |
| A fifth of the price given away in discounts | $63k |
| Regulars overdue for their next treatment | $74k |
| Consultations that never buy anything | $17k |
| Total, fixing half | $291k |
Figures are rounded, and what fixing half of each leak is worth a year. Details changed to protect the clients.
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Case 2: $790k a year leaking out of a cleaning company
Revenue had nearly halved since the spring. They asked for more leads and more ad spend. The buyers were already calling. Most of them just never got booked.
| Leak | USD | GBP |
|---|---|---|
| Nine in ten customers buy once, never again | $195k | £147k |
| Four in ten calls never answered | $162k | £122k |
| Charging less per hour than it costs them | $37k | £28k |
| Nobody asks for the card on the call | not yet measured | not yet measured |
| Total, fixing half | $394k | £298k |
Figures are rounded, and what fixing half of each leak is worth a year. Details changed to protect the clients.
Fixing half would put them back above their best year ever, on the same ad budget.
Want the full breakdown?
Want me to find yours?
I'll do the same Deep Dive on your business, in your own numbers.
- 1 One call, so I understand your business.
- 2 You give me read-only access to the systems you already use: bookings, phones, CRM, ads. I can look. I can't touch.
- 3 Within 24 hours of access, you get a report: every leak I find, what each one is worth a year, and what to fix first. Then I walk you through it.
If what I find isn't worth far more than you paid, you get your money back.
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